Website traffic is defined as the number of web users who visit a website. Web traffic is estimated in the number of visits and is a simple way to measure the effectiveness of the online business, how it engages the audience.
Website traffic is an important sign to help determine business growth. It can help you to find insights about your audience to make decisions and also tells you about how well your marketing is working.
Website traffic helps to improve your rank which helps produce more traffic, but you need to keep one thing in mind i.e to bring the right traffic. Effective traffic generation techniques help you attract the right visitors to your site which results in increasing your conversion rate.
Here are the top ten techniques to help drive traffic to your website:
1. Perform On-Page SEO
Using Optimized content for search engines with SEO is still a valuable and useful practice. You can perform various SEO techniques on each of your website pages to improve rank in search engines and engage more visitors. This requires a requirement analysis that helps you find what your audience is searching for. You also need to write high-quality content and brief meta descriptions for your pages to get the desired results.
2. Build Backlinks
A backlink is a link created to your website from a different website. Creating backlinks is a powerful technique that helps you drive traffic to your website and can also benefit your SEO.
Backlinks will improve the presence of your business in front of a larger audience and will also drive relevant traffic to your website. Google automatically picks up backlinks and gradually builds trust in your business. More trust from Google means higher the ranking, which in turn generates more traffic. Get noticed on Google with quality backlinks.
3. Post Content to Social Media
Social media in today’s world is considered as one of the most powerful tools that play a significant role in driving traffic to your website. You can use LinkedIn, Facebook, and Instagram to promote blog posts and other valuable pages. Using this procedure, you can convert your social media audience to website visitors and get traffic from those networks.
Social media can be a major source of traffic, it can boost traffic to your site. The more the presence you build on social media, the more will be the traffic.
4. Use Landing Pages
In digital marketing, a landing page is another source of traffic to your website. These are the pages where a visitor arrives after clicking in a link in an ad from Google, Facebook, YouTube, Instagram, or related places on the web. They are specially used for offers like to redeem a discount code, start a trial, or download a free guide. These pages include details that the user needs to move further and convert the specific call to action. Landing pages are very specific and are designed with a focus to convert the call to action (CTA).
5. Email Marketing
Email marketing is a great tool that can result in a significant increase in traffic. Sending regular promotional offers through email is a great way to remain in touch with your customers which results in getting more traffic to your website.
You can provide your customers with any useful information along with links to pages on your website from they can learn, like through blog posts for particular offers. Always remember not to send constant emails for every small update in your business. As it will get your customers to either delete or unsubscribe from your emails. A friendly email reminder about a new service or product will get you the task done.
6. Target Long-Tail Keywords
As the short-tail keywords are more difficult to rank on search engines so it is better to use long-tail keywords. Targeting long-tail keywords give you a much better chance of ranking higher especially for inquiries related to your products and services, plus the higher ranking leads to generate more traffic.
Long-tail keywords are the base for a large number of web searches and have a higher conversion value. There are many free tools available to help you find keywords to target. Focusing on long-tail keywords will result in an excellent deal of traffic altogether.
7. Guest Blog
Guest blogging on a reputable site helps increase blog traffic to your website, build your brand in front of your audience, and boost your SEO ranking. You could ask the influencer to introduce your business in their site or have an industry influencer publish a blog post on your site. Either way, this would help drive traffic moreover also help to add variety to your content and show your visitors that you are active in your field.
This traditional method is still free; however, you still need to maintain collaboration with the influencer to be an exchange with mutual benefit.
8. Research the Competition
Researching your competitors is a very good marketing strategy, you get to know how well your competitors are doing. The same concept can be used for your social media.
As you get insights from your competitors this will give you a better idea of what you need to build audiences. Try to get as many insights from your competitors first. This gives you a better idea of what it takes to build an audience on social. You need to focus on things like the type of content published (images, videos, etc.), the most engaging social channels, etc. This will help you develop your strategy to bring traffic to your website.
9. Produce Video Content
Video marketing is not like content marketing. Around 90% of the customers believe that visuals are the most influential factor in any purchasing decision. Stats show that marketers using video marketing have grown around 50% faster than those who do not use it.
Since consumers like to watch and share videos, you can truly benefit from this by tweaking your videos according to your audience’s interests and demands. Effective video content can easily improve the user’s understanding of the product or service which can further add up more relevant traffic to your site.
10. Make Sure Your Site is Fast and Responsive
In today’s world website is a need not only for businesses but also for everyone who wants to share beneficial information. A slow website becomes very frustrating not only for end-users, but it’s also very bad for website owners.
Speed is the key factor that makes your website effective, the faster your site loads, the better will be the traffic. You need to make sure that your pages remain technically optimized including image file sizes, page structure, and the functionality of third-party plugins.
Even if you own a basic website, you still need to ensure that it is accessible across a wide range of devices, including smartphones, PCs, etc.
The above discussed are some of the best and practical tips and techniques for managing and improving web traffic. Sometimes, you need to think out of the box to increase traffic to your website. You might be aware of most of the basics, but the methods defined above will have an immediate impact on your total web traffic with guaranteed results.
The more creative you become, the more popular your content will be, which will ultimately generate more traffic. Keep in mind that just a small share of your overall web traffic will convert on your offers. The number of visitors that come to your website equals to the number of opportunities you have to add new customers.