Services

Branding – Laying the Foundation and Groundwork

For any branding company, whether you are planning to start a new service, business, or product, or if rebranding your existing one, clarity is considered as the essential factor for success. It creates the needed interest and grabs attention. Both your customers and employees will better understand and respond to your mission and purpose. Getting that clarity needs insight and understanding of what truly drives your business. Once you are clear, and know all the key perspectives for your branding process and have planned your project budget, it’s time to dive in.

Our Branding Process

We’ll help you shift brand perception with your existing customer base and boost brand awareness with net new customers —whether you’re a small-to-medium business or at the enterprise level— from anywhere in the world. We work with you, starting from the creative concept phase up to the launch.

Our branding process is divided into five phases:

Contact Alto Palo
01

Brand Strategy

We start by analyzing the firm’s overall business strategy, capturing the team’s goals, different perspectives, and market strategies. Next, we identify and research all of your key audiences. After collecting all major information, we produce a document that is used by our business development team to overcome common differences in the marketplace.

02

Brand Identity

This stage turns your brand into something real and substantial. Your brand identity is what places you apart from your competitors. Our team of experts in New York add a point of differentiation to your brand and set your firm apart from your competitors.

03

Brand Tools

Every brand creates its marketing and branding strategy. We also use a specific set of tools that are used to represent your firm and put the strategy into action. Here are just a few illustrations- descriptions of your firm, service descriptions, and a video overview of your firm, etc.

04

Brand Launch

The way how a new brand is introduced can affect the overall success of any branding initiative. We have an approach of it as two introductions: First one for your in-house team and another for the external world.

05

Development

Our web development process starts with an understanding of your brand, environment and goals

06

Brand Building

Your new brand is only the beginning and you however need to convert that brand into market value. So, the core objective of our strategy is to make your firm’s expertise more evident and noticeable to make sure it delivers what your business stands for.

Why is Branding Important?

Now let’s face the fact that today most start-ups and various small businesses don’t understand how to brand. Branding is not about attaching a random logo on t-shirts and business cards and then think of themselves as a brand.

However, branding is about forming a meaningful connection with your audience. People purchase from brands they admire and trust. A survey shows that around 91% of consumers describe they are more likely to buy from a brand they trust.

All your marketing efforts will not work if you have a poor branding strategy. Today with the help of the internet all customers have many options to choose from. Why would people prefer your branding agency? Great branding will surely help, build trust, and ultimately achieve more sales for your business which in turn helps you stand out from the competition.

The most significant reason why branding is so important to any business is that it is how a company makes its recognition and becomes known to the customers.
Branding plays a very important role when determining to create future business. A well-established brand can increase a business’s value by giving the company more recognition in the business.

Got a Project or Partnership in Mind?

    Why Choose Us ?

    We’re not one of those companies that deliver to you only what you need to have. Instead, we listen to your specific requirements, your ideas, and all your other preferences, and we work on that accordingly, to provide you with the best branding services.

    We’re Excellent Listeners

    We’re not one of those companies that deliver to you only what you need to have. Instead, we listen to your specific requirements, your ideas, and all your other preferences, and we work on that accordingly, to provide you with the best branding services.

    Brand Identity across the Business

    It is not just about a logo and the job done, instead brand identity is the process of shaping the impression. Our branding experts connect with your target audience on different platforms to create your brand's identity.

    We're Project Specialists

    Our brand marketing agency New York understands what suits a brand and the challenges faced to maintain its impact and integrity. With our expertise in various projects - we build fully managed solutions for your exact needs.

    We Offer - From logos to Branding

    Whether you just need a new logo or a complete overhaul of your signage, we can help and offer a custom solution based on your needs.

    We Build Long-term Partnerships

    Our branding company in New York builds trusted partnerships to accomplish success. We go beyond paper contracts and fixed deals which lay the foundation for a long-term partnership and progress.

    Creating future-proof digital experiences is what we do.

    We’re one of the best brand marketing agencies in New York. Our team of experts creates custom solutions based on user data and deep analytics thus enabling us to understand what the audience needs

    Call Us Email Us