role of social media in ecommerce

Growing Role of Social Media in E-commerce Marketing

As the COVID-19 pandemic continues, it has changed the way we shop. Nowadays we are no longer confined to store browsing or visiting shops.

It is not the same as in the early days, during which business’s presence was signified by ads and notices in the newspaper and a physical storefront.

Now, in the digital age, the role of social media in eCommerce is very important for any business reputation, it can make or break the whole business.

In today’s time, we can click through any brand’s Instagram and simply purchase a shirt or any other clothes featured in that post. Social media drives growth, and it has a significant impact on e-commerce.

In the modern, digital, internet age of today, we have two exceptional phenomena. The first one is social media and the second, webshops.

Several social media users are in constant growth and predictions are that in 2022, there will be around 422.7 million social media users all around the globe.

Therefore, social media and e-commerce have a lot of things in common. Social networks and online shops have now become an integrated part of our lives.

To improve sales and produce more revenue, retailers utilize social media to be present and create a relationship with their consumers. And this is how social e-commerce comes into play.

Also, when it comes to trading with customer care problems, these social media communications are very important in preserving consumers and showing a commitment towards resolving problems.

While it’s sometimes difficult to estimate accurate returns on the indirect aspects of utilizing social networks, like asking questions and engaging in conversation with followers, these elements help develop brand loyalty and a feeling of likeness and understanding.

The evolution of social networks has made accessing social network sites such as Facebook, Instagram, YouTube, and LinkedIn very affordable.

As a huge population utilizes one or the other social networking site, it has become very beneficial for businesses to reach their customers through these sites.

The main purpose of this scheme is to understand the role of the social media marketing approach and estimate its value over conventional marketing strategy in making and enhancing brand names.

It is fair enough to say that the eCommerce industry is booming with the association of social media as more and more Internet users shop online each year.

Nearly all major retailers in the world presently have an online store. Customers have more options now when looking to buy something.

However, for eCommerce store owners, online retail is growing to become an increasingly competitive industry, which is why utilizing social media for eCommerce is extremely valuable.

There are strategies such as PPC and SEO that enable you to improve your online visibility and reach new consumers, eCommerce social media marketing is another powerful way to build brand awareness and draw qualified traffic to your website.

Evolving Role of Social Media in E-commerce 

Social media is a strong tool for eCommerce websites. The growing role of social eCommerce networks can lead visitors towards a fresh product or a big deal.

But, not only that, but it also attracts people to make purchases and boost sales. Social e-commerce if planned out well also serves as a great opportunity for business proprietors.

A complete social media presence encompasses direct sales through some networks and having the back-end tools in place to allow customers to share products and recent purchases with followers and friends with just a single click.

Social media continues to attain popularity owing to its widespread success throughout the world.

It serves a crucial purpose in online marketing by helping businesses establish a more effective web presence, generate leads, and improve traffic.

Social media websites add up to a notable percentage of advertising campaigns. This provides a powerful way to draw the attention of the large audiences that use social media.

Social media today works as an important tool for the e-commerce industry.

Fact that most people normally prefer to spend nearly one to two hours of their day browsing social media every day, social media has now shown its power and impact on people.

You can expect this trend to continue, with the growing use of social media.


Also, Read – 8 Best Social Media Platforms for Business in 2021

Key Benefits of Social Media for eCommerce

Social media is utilized by brands as a means to communicate, improve their online presence, and provide high-quality customer service. Let’s take a look at the growing role of social media in eCommerce and its benefits:

1) Social Media helps Expand your Online Reach

By utilizing the chance to engage with prospects, a business can create and sustain relationships that deepen trust and loyalty.

This in turn creates customers that are happy with your service, and will possibly remain clients that make repeat purchases. Around 70% of adults today that have Internet access utilize social media.

Each type of business can benefit from marketing on platforms like Twitter, Facebook, and Instagram. This is perfect for eCommerce retailers.

2) Easily Reach your Target Audience Where They Spend the Most Time

Each day, thousands of new users connect with social media sites throughout the world. Facebook has above one billion active users every month and several new users join every hour.

One of the most significant factors for any business is how to communicate and market to its target consumer audience.

Therefore, optimizing your site for search engines and running PPC campaigns empowers you to reach users while they are searching for specific products, however with social media, you can further reach them on their favorite places online.

3) Engage your Target Audience Casually 

Social media platforms encourage people to connect with a business through two-way communication.

This enables consumers to not just engage with your business, but also allows them to utilize social media as an effective customer service channel wherever possible to resolve problems.

Social media offers a less formal way of interacting with possible consumers than any other advertising channel, making it simple to engage in two-way conversations with users.

4) Help your Brand Get Shared Online

Engagement on social media can reach more further than just direct transactions. It is clear and proven that social media commerce improves traffic to your website which will ultimately impact your ranking on search engine results.

Sharing links to content on your website through social media is a great way to direct traffic from social media users.

Social media enables your current consumers to share your brand with their friends and family as well which is an ideal situation for every online retailer.


Also, Read – Top 7 Best Website Design Trends of 2021



The role of social media in eCommerce makes it easier to reach your audience and works as a significant game-changer in business.

To effectively utilize all the advantages of social networks provided to you, first you need to do research and build a solid social media plan. Certainly, it will be interesting to see how all of these mentioned trends work out in the future of social media in e-commerce.

Put customers at priority, build a connection, create trust and long-lasting relationships. Initially, you need to invest in bonding, and then try to sell. Every part could be huge growth for your business, therefore try not to miss anything.

By making social media channels the primary idea of communication, you can make your business connect with a more extensive unbiased audience and transform them into a client base.

Being adopted by various online business organizations, social media marketing has now demonstrated its value. Utilize the unmatched power of social media in E-commerce and get the desired results.