social media marketing in business

8 Best Social Media Platforms for Business in 2021

Looking for the best social media platforms for business that make you work thoroughly on your social strategy, grow your business, and experience a larger ROI? Then you are at the right place, today we are going to answer that particular question by sharing with you the top best 8 social media platforms for business in 2021. Under each platform, you will get some basic information, like, the number of monthly active users, and reasons why you should pick that platform. Plus, we’re going to guide you on how to utilize these platforms to help your business reach its maximum growth. Firstly, let us get clear on what social media marketing means and why it’s such a great tool for businesses.

Whether you are an experienced social media marketer, a business proprietor looking to leverage social media, or a marketer looking to explore social media marketing, you need to understand the most successful social media sites around. This will empower you to maximize your brand reach on social media, meet the right people, and accomplish your social media objectives.

Around 90% of marketers state that social media has helped them to get increased exposure. Social media can work as one of your business’s most successful marketing channels. It can become an excellent way to grow brand awareness, connect with existing customers, and get new leads.

You must have noticed these days that social media marketing tools have unquestionably gained tremendous popularity and are dominating the business world. Leading social media networks like Instagram, Facebook, Linked In, Twitter, etc. have reshaped the experience and lives of many people. They have significantly changed the way we exchange content, communicate, and spend time on the internet. This makes it clear that if you are not taking advantage of social media to its fullest, then you are surely missing out on a tremendous opportunity.

How Social Media Can Help Businesses?

There are several reasons why people use social media for business. Here are the top 5 benefits of the same:

1) Creates Brand Awareness

2) Connect with Customers

3) Boost Your SEO

4) Develop Your Mailing List

5) Make More Revenue

With all these advantages, you may be thinking, why aren’t more people successfully using social media for business? The real question here is which platform is best for your business and how can that platform particularly encourage growth. So, now, we’re going to discuss the top 8 best social media platforms for business, cover their benefits, limitations, and provide a final verdict on whether or not they’re suitable for your business. 

Best Social Media Platforms for Business in 2021

social media platform for business infographic

There is a wide range of social media platforms that are available today, to pick from, but you can begin by narrowing it down to the most popular and widely used ones. Here are some of the best social media platforms for business in 2021:

1) Instagram

Monthly Users: Over 1 billion

Acquired by Facebook in the year 2012, Instagram is a free, online photo-sharing application and social network platform. With more than one billion users, Instagram provides an unbelievable opportunity for businesses. Instagram is a platform that needs committed focus with an active posting schedule to bring in the desired results. It is created for mobile use and is driven by stories, hashtags, and regularly updated content. With that being said, this platform is an important tool for creating your brand’s identity by sharing photos and videos for your audiences.

2) Facebook

Monthly Users: 2.7 billion

Facebook is one of the biggest social media platforms in the world, with more than two billion people using it. The main advantage with Facebook is that almost all types of content formats work great with it – images, text, videos, stories, and live videos. A Facebook business page has now become a must-have for any brand or business, and you should also update yours consistently. It serves as an excellent place to interact with your customers once you are able to get their attention. Facebook is also excellent for advertising products and services, engaging your audience, and collecting reviews.

3) YouTube

Monthly Users: Over 2 billion

YouTube is an exceptional video-based platform, it is considered as one of the greatest sources of user-generated content (more than Snapchat, TikTok, etc). If you are good with creating video content such as tutorials, demonstrations, and other instructional content that connects with visitors, then YouTube serves as an outstanding option for you. YouTube has grown to be the largest online video platform in the world to communicate to a wide range of audiences. This is a great social media platform for business in 2020 and beyond, as it boosts your SEO, shows your brand “personality” while providing access to unlimited video hosting.

4) LinkedIn

Registered Users: Over 706 million

LinkedIn is a great platform for networking. It is a place to connect with B2B prospects and potential employees while building a professional network. Having an active LinkedIn account can help you find new people, both in your business sector and in others. It also helps potential applicants learn about your job openings, plus, you can also use LinkedIn advertisements to reach your target audience. This social media site is an excellent place to network and grow your individual brand. LinkedIn is more like a social network for professionals, a valuable tool for reaching B2B prospects and potential employees.

5) Twitter

Daily Active Users: Over 186 million

Twitter is certainly one of the most popular social media platforms available today. It is an online news and social networking site where people interact in short messages known as tweets. Twitter is excellent for posting links to other content like events, new blog posts, or fresh product pages. It is a fast-paced platform, and several users explore news and information on it. Twitter is a powerful tool for creating brand awareness and connecting directly with other clients. You can reach freelancers, executives, decision-makers, and more with the help of Twitter.

6) Pinterest 

Monthly Active Users: Over 400 million

Pinterest is an image-based social media network that offers businesses of all sizes a different approach to market themselves. Pinterest has grown into an extremely powerful selling tool for online businesses because of its visual nature and retail-friendly audience. This platform enables you to upload individual photos, such as product photos, along with brief descriptions. Pinterest can serve as a great traffic driver to your site, and nearly every business can employ Pinterest to boost traffic. Around 80% of Pinterest users are female, this makes it a perfect platform for any brand with products or services that target women.

7) Reddit

 Monthly Users: Over 1 billion

Reddit is a big network of communities to share and discuss web content, text posts, images, and links based on people’s interests, allowing you to window-shop them, up- or down-vote them, and discuss them. Reddit has a large audience where you can target your research to particular subgroups for realistic feedback. Reddit community has strict rules regarding advertising and self-promotion. Reddit being a social media site allows users opportunities to communicate with each other based on shared interests. It serves as a great social media platform for your business if you essentially use it for personal purposes.

8) Quora

Unique Monthly Users: 300 million

Quora is an interesting website with questions and answers, its main purpose is to both give you answers and allow you to answer questions for others on topics that you’re informed about. Each piece of content on this site is created by users, indicating it is created, updated, and organized by the same people that utilize the website. Quora is a great way for you to look for questions in your professional field. It helps in understanding questions your audience is asking, building authority, and more. Quora also has an advertising platform that helps you reach your targeted audiences.

Conclusion

Social media platforms can work as very a powerful tool in today’s business environment. Picking the best social media platforms is simple once you get to know your product or service, as well as your consumers. But choosing the right platforms for your business is just the first step in the process. The more challenging phase is building an ongoing stream of content that is proper for your business and posting that content at periodic intervals for efficient results.

To create customer relationships that last, you first need to know where your audience lives online, which social media platforms your consumers are using frequently. You also need to understand all the rules of engagement and what makes each social media site click. This entire process needs consistent effort and practice to accomplish all your desired results. The above-defined 8 best social media platforms for businesses help you get started with this process and are highly impactful when executed well. All the best!