Handling customer relationships can become exhausting. Luckily, there are several excellent eCommerce CRM (Customer Relationship Management) tools in the market to help make this a more efficient process for online stores and take customer relations to the next level! In this blog, we will have an in-depth look at why eCommerce CRM is a must for any online store today. Plus, which tools are currently the most reliable in the market.
Evolving and sustaining customer relationships is crucial as it helps brands grow brand loyalty and several other growth opportunities. At this point, eCommerce CRM software comes into action, it enables you to save, access, and utilize customer data to expand the value of each customer interaction.
Customer data comprises contact information, buying behavior, and more. The most influential of these specialized CRM systems also empower businesses to develop and build shop-to-ship transactions, automate marketing or sales processes, and also help them with inventory management.
The way how your sales staff interacts with customers, and more importantly how your consumers want to interact with them, is going to change forever. The reason being the pandemic i.e. the COVID-19, which has made staying in touch with satisfied customers more of a problem than ever before.
That indicates various businesses are going to face client communication difficulties and hence, possible revenue and marketing problems, too. But a solid CRM tool can work as a tremendous difference-maker in your eCommerce business when used to its full potential. Therefore, a CRM’s worth is much more than just keeping a customer list for contact tracking. These services also trace each interaction that your staff has with any given consumer and provide a system of measuring those touchpoints.
Once your business attains a certain size, it becomes difficult to keep track of consumer relationships without a solid CRM tool. There’s so much more to maintain in eCommerce than simply selling and buying. From recognizing your consumers and their requirements, analyzing and adjusting those with your products or services, and creating an overall seamless experience – it can get confusing to manage all of this by yourself.
Ecommerce CRM software offers the functions that you would get in a general CRM software plus features precisely for the digital sales aspect, such as collecting customer history, tracking shipping preferences, and recommending related purchases.
But getting the best customer relationship management software for your business is not simple, and it takes some analysis, trial, and error. When picking a CRM, you need a tool that tailors to the specific requirements of yours as an online business proprietor. Hence, the most reliable e-commerce CRM tool is the one that addresses your most critical customer relationship and demands with effective solutions.
Best Ecommerce CRM for your Business in 2021
To help you choose the best CRM for your online store, we after researching dozens of e-commerce CRM tools have sourced a list of the top industry-leading CRM for eCommerce in 2021. Defined below is a compiled list of the five best CRM software you can choose from. Let’s have a look:
HubSpot is a feature-rich sales and marketing CRM tool for businesses of every size. It provides the capability to build, design, host, and modify a website without the guidance of any designer or IT support. This tool is an excellent choice for managing and tracking all of your business relationship touchpoints that include your sales pipeline, live chat and chatbots, contact website activity, and fresh prospects that visit your site. HubSpot also facilitates internal communication by enabling you to help your sales staff with different tasks and transactions.
Another popular CRM is Salesforce, which is a well-known name in the CRM space and is known for a good reason. It is a go-to solution for businesses that expect growth and demand a CRM that corresponds with them. Salesforce is very useful as it encourages low-tech users to build their landing pages and email campaigns effortlessly.
This tool is packed with features, and its intuitive interface makes it simple to use, despite its technical ability. The most beneficial component of Salesforce is the capability of users to add and eliminate specific features as per their plans. With this ability, users only spend on the services that they need.
Pipedrive is another popular name on this list of CRMs’. It is a web-based sales CRM and pipeline management solution that empowers businesses to organize their sales activities and monitor sales, it is made using activity-based selling methodology. Pipedrive streamlines each action associated with converting a possible deal into a prosperous sale. It has a robust interface that represents the progress stages for every deal with the details for the next actionable items. Pipedrive also collects leads from your chatbot and web form interactions, serving them right into the pipeline where they can’t be missed.
4) Zoho CRM
Zoho CRM is a tool that helps businesses increase revenue, communicate with customers, and convert leads. It is an excellent choice for remote teams and sales experts who give a lot of time in this field. It is a mobile app for Android and iOS which offers several functions same as you get in the desktop version with updates in real-time, so the current customer data is always available.
Zoho allows you to log calls, consumer visits, and other activities directly in the app, and add voice notes and data for later reference and retrieval. Zoho has business analytics that tracks future predictions, current trends, sales performance, and keeps track of how much revenue a contact brings in, which contacts are leads, and more.
5) Active Campaign
Active Campaign is an all-in-one platform that incorporates email marketing, integrated CRM, and marketing automation. Active Campaign serves B2C and B2B businesses of all sizes, the majority of its customers are small and medium-sized businesses. A standout feature of Active Campaign is its automation workflows which enable you to send a set of personalized messages which is triggered by your customer’s behavior.
Integrations of this tool include Salesforce, Shopify, Facebook, WordPress, Google Analytics, Pipedrive, WooCommerce, DropBox, Facebook, and many more through Zapier.
Ecommerce CRM is ultra-focused on making the best possible customer service experience for e-commerce businesses that need in-depth analytics and rich integration possibilities. When it comes to consumers, they are versatile and changeable. Based on different data parameters and thoughtfully chosen factors, one can benefit from their product interests and browsing patterns. CRMs help you by making all these processes simpler.
They allow businesses to serve customers better. They help analyze consumer insight data, their journey during the sales funnel while identifying bottlenecks and strengths. Choose the best CRM as per your requirements for your business and get the desired results