Both these two platforms are usually considered competitors. Several businesses are leveraging the power of advertising on Google and Facebook Ads to obtain maximum clarity, improve leads and sales, and find new customers.
Various businesses adopt different strategies that work with the functionality of each of these platforms and get remarkable returns on their advertisement spend.
Now, we’ll explore what is the difference between Facebook Ads and Google Ads, how Google AdWords and Facebook Ads work, what sets these two ad platforms apart, and why you should consider practicing both as part of your strong digital marketing strategy.
These two ad platforms share a lot of common aspects, but there are a few significant differences that will decide which is the best fit for your business.
Google Ads is described as a pay-per-click advertising platform that runs paid advertisements for different organizations and businesses. It is also known as Google AdWords and is considered the world’s most popular and largest PPC advertising platform.
These advertisements appear in the search results on google.com, also on other websites, or any other display network.
The advertiser is charged a certain amount of money every time a user clicks on an ad, which is the reason it is known as “pay-per-click advertising.” Google Ads works on the search network, which enables advertisers to show their businesses’ ads to users that are actively searching for products or services that your business is offering.
Inside the search network, some keywords are the center of your search operations. You choose keywords that are related to your business or product so that when a user searches for a query associated with your keyword, an ad shows up for a user to click on.
The main idea of promoting and advertising on Google is to get new customers to your website who are searching for the service or product that you offer.
Users pay to get new customers based on the keywords and search titles and terms they enter Google.
Benefits and Strengths of Google Ads:
Google is considered the world’s most popular and widely used search engine fielding more than 3.5 billion search queries every single day.
There are a lot of differences that make Google Ads stand out. Below are some of the main reasons why Google Ads is a widely used PPC platform.
Potential Audience Reach
The main advantage of using Google as an advertising platform is its extensive scope and reach. Google handles a total of more than 1.2 trillion web searches every year. No other search engine can offer that much potential audience that Google can.
Google is an excellent addition to your digital marketing strategy as it has a large potential source of customers.
Google provides accurate search results with the potential to reach new users on every single search, which is why AdWords is the most popular and widely used PPC platform around the world.
Wide Range of Ad Formats
With the growing Google Ads over the years, the number of ad formats available to advertisers has also grown considerably.
In addition to these ad formats, advertisers also have endless options of add-ons such as location extensions, site link extensions, call extensions, price extensions, and more to get adequate traffic for your business need.
It doesn’t matter what are you selling and to whom, the chances are good that there will be a feature or ad format that will make your goods more appealing to your target market.
Some of you might be thinking that you need to have a huge digital advertising budget to become competitive on Google, which is not true! Just be sure that your ads are well written, practical, and utilize all relevant extensions.
Google Ads’ auction works on a 3-step system:
1) The Quality of Ad
Whether your ad is relevant and useful?
2) Expected Impact of Ad
Use of extensions
3) Keyword Bid
The maximum amount that you are willing to pay for a click on your ad
Facebook has grown to be highly competitive over the years, with the largest amount of monthly active users of any social media platform.
This creates an optimal space for many businesses to advertise on. Like Google Ads, Facebook Ads are also paid ads that appear on Facebook.
Facebook Ads are an excellent example of what is known as the practice of advertising on social networks. Facebook Ads are more passive as compared to Google Ads that can be considered to have active user intent.
Advertising on Facebook is available to businesses in various formats. Ads can be as easy or as complex as they want.
It has a wide scope: Businesses possess the ability to market to nearly two billion people on Facebook each month. The process is simple.
Facebook enables users to target audiences with self-serve tools and it provides them with analytics reports to observe the performance of each ad.
Facebook Ads usually appear in the following places like Facebook Newsfeed, Facebook Marketplace, Video Feeds, and Messenger inbox, etc.
Facebook Ads generally appear within a users’ newsfeed whether the user is actively searching for a particular service or product or not.
Benefits and Strengths of Facebook Ads:
Unparalleled Audience Granularity
Like Google AdWords, Facebook possesses a huge global audience. With nearly more than one-fifth of the entire world’s population – active users, without including inactive used accounts.
Facebook has no competitors when it comes to the immensity of its audience.
People today share nearly every imaginable detail of their lives on Facebook. From the celebration of new occupation moves, meetings, marrying partners to the birth of children, etc.
Advertisers can easily upload customer information from their databases to Facebook.
Businesses and marketers exploring Facebook Ads are usually impressed by the tools they have for creating impressive, engaging ads.
However, the element of Facebook Ads that constantly takes newcomers by wonder is the potential return on investment.
Although the budget of the Facebook advertising process will differ widely depending on a wide range of factors, such as messaging, scope, and overall process objectives.
Facebook Ads are exceptionally affordable, particularly when estimating the potential impact with which advertisers can target their great audiences.
Facebook Ad Provides Effective Remarketing Tools
Facebook has grown into a strong marketing engine, through which many businesses can extend their reach.
Facebook remarketing is considered one of the most remarkable ways to reach visitors that saw your product or services in the past but are in the awareness stage.
If a person sees your product on Facebook or your site and looks at your product and goes further without making a purchase, even though he had less interest.
Remarketing benefits you to show your product again to that person in the future. Perhaps you can give a better price or an interesting offer this time, thereby improving your chance of converting that lead.
Summarizing the Differences – Google Ads vs Facebook Ads:
Below is a quick summary of the differences between these two powerful advertising platforms:
The main difference between Google AdWords and Facebook Ads is that Facebook helps new customers find you while AdWords helps you find new customers.
Another huge difference and advantage between Google and Facebook are that Google Ad helps you find new customers in a variety of ways.
You can integrate the Facebook Pixel on your website to help you target a particular audience. For example, you can show your ads to people who visited your website for a specific amount of time.
Facebook makes higher conversions comparatively. Because your business grows more recognizable on Facebook, the possibility of converting your target audience increases.
Google ads are excellent for reaching customers when you think they have a high buying intention or to advertise content when they’re carrying out research.
Now you should decide What’s your take? As per your requirement which one suits you and which is better Facebook Ads or Google Ads.
As you can notice, there is no complete guide to whether you should use Facebook Ads or Google Ads.
Just decide as per your demands also you can consider the following points before deciding:
- Decide what you can pay to acquire a customer.
- Examine your industry and whether it’s a search-heavy environment.
- Evaluate how far your budget would go in different scenarios.
- Test and experiment some more to find the right choice.