Voice search SEO, which was started as a very small concept has now gained immense popularity in this growing world of today. Nowadays about 20% of all searches are performed by voice search.
This concept of voice search SEO began with smartphones then immediately intensified over voice assistants and smart speakers worldwide.
And now we are undergoing a voice search revolution with nearly every generation greeting voice search positively.
People are constantly utilizing voice search through their smartphones, tablet, voice assistant like Amazon Echo or Google Home to search online for what they are looking for.
Thanks to improvements in Artificial Intelligence and Machine Learning that have made significant progress in Google voice search.
Google voice search is successful on Android devices whereas iPhone users depend on Siri as the personal assistant to get them what they want, and for PCs, Xboxes, and other devices, there remains Microsoft’s assistant Cortana that helps.
Customers look for products, services, and content utilizing spoken search commands instead of typing their search into a browser. Around 40% of adults today rely on voice search.
This adds to the challenge because online content must be more specific to be obtained through voice search.
There are specific voice search SEO tactics that a business can employ to enhance voice search readiness.
Like including keyword phrases that suit better to the voice search questions, understanding precisely how to address local SEO, and more.
These modifications to your existing digital marketing approach can lead to the results that you want. Brands should assure that their site pages should rank high in voice search results.
What are Voice Search and Its Optimization?
Voice search is voice recognition technology that enables people to make searches by speaking with the help of a device. These devices include smartphones, computers, and home assistant devices, etc.
Google voice search questions have grown exponentially, so it’s important to identify these advancements and include them within your digital marketing approach.
Voice search optimization is defined as the method through which you optimize your pages to appear in voice search results.
Optimizing your voice search SEO means you are searching for different ways like improving and optimizing your SEO and more, to get your page ranked when people conduct verbal searches.
Voice search optimization provides you the opportunity to get your pages read out by any voice search device.
Also, Read – 8 Best SEO Trends to Drive More Traffic in 2021
5 Best Success Strategies to Optimize SEO for Voice Search
Voice search is all about providing on-the-go results in the location where the user is located. Now, as you know how voice search works, let us understand how to optimize SEO for voice search.
1) Know Your Type of Customer and Device Behaviour
The adoption of voice search has not been restricted to users of any one kind of device. Research shows around 27% of smartphone users conduct voice searches, this number changes when using PC/laptops and tablets.
About 30% of users use smart assistants to manage voice searches.
As voice search algorithms utilize data, location, and some data points to know search context, so marketers have to dive deeper into understanding these customers and their behavior.
Research on customer insights and real-time data can help learn how several people utilize voice search SEO and on what kind of voice-enabled devices.
2) Create Compelling and Scannable Content
Context, relevance, and conciseness are crucial while optimizing SEO for voice search.
You need to make sure that your content is readable, scannable, and does not have any irritating ads or pop-ups that could prevent users from acquiring the information that they want.
People today search the internet on their mobile devices and are seeking content that has been optimized for that platform.
You should use short paragraphs, simple sentences, and bold headers to split your content as much as possible.
You should produce rich, compelling content that solves your users’ most common questions simply and concisely, while also resolving their pain points.
A great strategy that has been now adopted successfully by various websites is:
- Create content or a webpage with a title that proposes a common question.
- Shortly after the headline, give a brief answer or explanation to the problem.
- Utilize the rest of the page to give further elaborative details on that same topic.
Precise and short information at the top of the page is optimized for voice search SEO and may further become a featured snippet.
3) Focus on Conversational and Long-Tail Keywords
Focusing on conversational and long-tail keywords is another strategy that you can use, to document and record the kinds of customers, prospects, and questions they ask you or your consumer service agents.
After creating that list of questions, you can begin with creating content pages that focus on these more conversational and longer terms.
This is more concerned with real speech and less regarding keyword variations. You need to understand and target multiple possible variations.
You can further utilize Google Search Console to discover the actual questions that bring people to your site.
4) Provide Context with Schema Mark-up, and Pump Up Your Microdata
Utilize schema to mark up your content and notify search engines of what your site is all about.
The HTML add-on assists search engines to know the context of your content, which indicates that you rank better in everyday searches, and more appropriate in particular queries performed via voice search.
Google learns and understands language by utilizing schemas, and they also work as an outstanding way to attach more information to your website, therefore this also helps you to become ready for replying to queries.
Make it as simple as possible for Google to understand your website, what it is all about, and crawl it.
This will improve the possibilities that search engine uses your content to respond to voice search SEO queries. You can generate mark-ups for different use cases.
5) Create Pages That Answer Frequently Asked Questions (FAQs)
Creating FAQ pages is another great way to utilize all the customer and SEO data that you’ve collected, and to focus on those long-tail key phrases.
You should try to assemble common questions on the same page, and write as naturally as possible.
When searchers ask a question, they normally begin it with “What”, “Who”, “When”, “Where”, “Why”, and “How”. They are looking for answers that satisfy an immediate requirement.
To reply to those queries, you need to create a FAQ page and start every question using these adverbs. If you want to build multiple pages to appear more natural, you should work with this approach.
You require search engines to have the best opportunity of drawing answers or information from your site.
Advantages of Optimizing your Website for Voice Search
Mentioned below are the main benefits of optimizing your website for voice search SEO:
1) Higher rankings: Optimizing your content for voice searches brings more visitors. Voice search results manage to rank within the top 3 positions on search engine results pages (SERPs).
2) Higher revenue: More visitors imply more conversions and more conversions ultimately mean more revenue.
3) Higher authority: You can increase your website’s authority by working to rank for voice searches and by growing your audience. But, to make it work as planned, you require voice search SEO and optimized content. Always remember, keywords are the key.
Voice search SEO is on the growth, and anybody would be foolish to overlook this trend in the SEO industry. More and more users are utilizing this now, and digital marketing is an industry that can never be dead.
There is a lot to manage when you need to optimize your voice search, right from search intent to local SEO.
You should consider the voice search ranking factors and should perform the steps defined above to efficiently start your voice search strategy.
When it comes to voice search, these tips ensure that you are one step ahead of your competitors, and you will also notice new growth opportunities.