SEO (search engine optimization) is defined as a set of rules that help to optimize your website so that it can attain higher rankings in search engines’ organic results. It is a complete process that needs to be executed with the purpose to improve the visibility of your website in search engines and gain more traffic. SEO has two principal purposes.
The primary purpose is to help you understand what users are seeking online so that you can generate high-quality content to meet their requirements. The secondary purpose is to help you in creating a website that search engines can locate, index, and understand its content.
In today’s competing market, SEO has become more important than ever. Search engines help millions of users every day looking for solutions to their problems. If you own an online store, website, or blog, SEO can help you get free targeted traffic from search engines. Each prospective client has a common goal for his/her business i.e. the wish to increase website traffic.
The purpose behind improving traffic is pretty obvious, the higher traffic flowing through a website, the greater is the chance that clients have to increase their leads and accelerate revenue upwards. There are several strategies that can be employed to improve a website’s traffic. Some of them include PPC, email marketing, social media, and links from different ranking websites.
Traffic generated from these sources is essential and great, but organic search traffic can be the dominating traffic source for your website. Organic traffic is more relevant as it delivers higher quality leads. The organic traffic that appears on your website is the traffic that you receive from search engines like Google, Bing, and Yahoo. This traffic emerges from unpaid resources. Organic search along with SEO is used to optimize your site’s visibility and its ability to rank on the search engines.
Now, let us proceed further and understand why businesses need SEO and organic search to take their brand to the next level, regardless of the business or industry size.
Why Organic Search and SEO is Important for Business?
SEO involves various actions, strategies, and most reliable practices, all of which have the same purpose of improving your website’s rank in search engines—that is the reason why it is termed “search engine optimization.” SEO is essential as it keeps the search results right. It limits the ability to manipulate results as much as possible so that the sites emerging for each search are there because they deserve to be there, and not by any manipulation.
SEO is a long-term online strategy to improve search traffic and maximize the effectiveness of your web content. The higher you rank in results pages, the more clicks and traffic your site will get. SEO also enhances the user experience, making it more suitable for consumers to convert into repeat buyers. SEO is cost-effective and an excellent way to drive qualified traffic to your site without directly paying for it.
It takes experience, understanding of SEO, and effective implementation of the on- and off-page SEO factors to achieve a successful optimization of your website for higher rankings. If the combined power of your site or a specific page’s SEO is more influential than all others, with regards to any particular query, you will rank #1.
Organic and paid search governed web traffic earlier in 2019 and 2020. Performing SEO for Google and other search engines has now grown to be more important in 2021, as organic search still continues to rise above other search traffic.
Organic search is an online marketing strategy composed up of smaller sub-strategies, such as keyword research and link building, this strategy helps your website to rank at the top of organic, unpaid search engine results pages. Organic search has a very important role, as a large 75 percent of searchers don’t even click past the first page of the result. This clearly means that if you are not ranking higher in the search results, your website won’t receive any traffic, which implies your site will strive to bring leads and sales to your business.
Reasons Why SEO and Organic Search are Important for your Business:
1) SEO and Organic Search Increase your Brand Visibility
When searching for a product or service online, users choose one of the top five suggestions that the search engine displays. Increasing your brand visibility is the most important function of SEO and organic search. This means that it becomes easier for prospects to discover your site when they search for something that you offer. Visibility is directly linked to your ranking. The higher you rank on a search engine the more possible prospects are able to see you and click through to your site.
With SEO, you can build a definitive, standout brand voice and recognition that will help you connect with all the potential users that you have in mind.
2) SEO and Organic Search are the Primary Source of Website Traffic
If you want more prospects to discover your website through a search engine, then you need SEO and Organic Search practices that can help you rank among the first five positions, and ultimately number one. You miss many sales opportunities if potential customers are not able to find your website. SEO improves your organic search engine traffic, in turn improving the number of visitors that your page gets every day. This directly relates to an improvement in sales, while bringing in relevant and quality traffic to your site.
Whenever users search for something that is relevant to your niche, domain, or business, they understand what they need and are actively seeking information/leads. SEO helps target a particular demographic and draw quality traffic to your site while not being annoying like telemarketing or ads. SEO is extremely customer-centric and can assist you to target a specific segment of people online.
3) SEO and Organic Search Build Trust and Credibility
Being highlighted among the topmost search results on Google indicates that the search engine recognizes you as a useful, relevant, and genuine source of content/information and also prefers you to different sites. Organizations with powerful SEO and content strategies are more trusted than others. Producing high-quality and informative content also builds trust. Anyone would most likely trust a company having a blog post describing in depth what their offerings are and how they can help you. Other SEO factors such as creating backlinks and owning a well-functioning website also add to credibility and trustworthiness.
The purpose of an experienced SEO and organic search is to build a solid foundation for a wonderful website that is easily discoverable in search, with a clear, compelling user experience. The more solid your SEO score is, the higher you’ll appear on search engines like Google, Yahoo, and Bing.
4) Good SEO and Organic Search means a Better User Experience
Knowing what customers/proposed users are looking for is important. Moreover, it is not a one-time activity because users’ behavior and expectations may differ with time. Also, Google constantly monitors user behavior, including the time given on a site or page, the bounce rate, and more. Google keeps reinventing the way it detects and populates search information on its SERPs, and has now it has grown into a solutions site after understanding what its users want from it.
A well-optimized website precisely communicates what service or product is being offered. This is another reason why SEO and organic search are crucial. All the time that you put into creating excellent content while optimizing your site with on-page SEO helps improves the usability of your site, and, in turn, provides a positive and seamless customer experience.
5) SEO and Organic Search Impacts Growth while Bringing New Opportunities
The better a brand is known; the more opportunities will appear to help it grow. The same can be assumed for SEO and organic search. These both are the key to the growth of any brand. In simple words it means, the higher you rank on a search engine for different high-volume keywords, the more organic web traffic your site will get. A well-optimized website is more likely to get more customers and make more sales. People also share your brand over other social platforms like Instagram or Facebook once they discover your website through a search engine like Google, Yahoo, etc.
SEO and organic search can help your business achieve many of its goals and help it grow to achieve new heights. They help your business make better relationships with your audience, enhance the customer experience, improve your authority, drive more people to your site, provide you an edge over the competition, and boost conversions. This ultimately implies more sales, more faithful customers, and more growth.
The role of organic search and SEO has grown significantly over the last few years. SEO is a complex undertaking that needs several different techniques, tactics, and best practices. SEO helps customers when in need, and executing robust, quality SEO on a brand’s website benefits brands along with their marketing efforts.
SEO, despite having some challenges, provides significant opportunities, it brings future-proof success for any type of business and is also crucial for a brand’s web presence now and in the future too. With that being stated, SEO is of the utmost importance for every business that wants to be visible online, so all your efforts are completely worth it. All the best!