Today starting a blog has become easy and clear with platforms like WordPress. But, after it is done and running, the next big challenge that businesses face is to bring traffic to your blog and get your blog noticed.
How to get your blog noticed by several businesses faced that experienced and the same challenge at some point or other during their growth journey.
Producing stellar content that is helpful and easy to read, or by publishing a blog post at a fixed time like weekly or so. There are cases when despite doing all this, still businesses are disappointed by the traffic coming to their blog.
Millions of blogs are there on the web, and it’s important for your business to get yours to stand out from them. This can be even more important if your blog has some of the same content as others.
Getting your blog noticed by people to bring relevant traffic is the main key to success.
If you are not concentrating on building a unique brand for your blogs, they will land nowhere. For a website to grow into a highly profitable one, an updated and solid blog is essential.
Also, with enough content on the internet, you need to adopt tactics that are much more creative than just social media, to increase your views and traffic.
Growing blog traffic needs time, passion, and determination. Also, if you’ve got the first two covered, without the third, it’ll be hard to get your blog noticed. The truth is, it needs some time and effort to build an audience. Now we’ll be discussing some tips and tricks to understand how to get your blog noticed.
Top Best Ways on How to Get Your Blog Noticed
1) Find the Purpose of your Blog and Stick with it
You should start by clarifying what do you want to serve your readers, and then develop a strategy on how to reach them.
When you are writing a blog post with purpose, your readers know it, it reflects through your writing and you are able to engage your readers on a more personal level. This is significant as it helps to promote trust, which is a crucial part of every blog.
You should be true to the goals that you set for any blog that you write, determine what value you provide to your audience, and continue delivering that value.
Such as providing relevant product information, making conversation, commenting on trending topics, and more. Writing a blog with a purpose can transform an opinion, and, of course, can also transform a reader into a customer.
2) Create Quality Content and Excellent Headlines
For increasing your blog traffic, the most beneficial thing you can do is simply produce better quality content. High-quality content is like an investment, and to get the maximum from it, you need to create content that is relevant to your audience.
The better your content approaches a problem that your customers have, the more likely they are to spend time on your site. Quality content plays a crucial role in getting your blog noticed among your competitors.
Next, the use of effective headlines can work as a great hook. With the help of several tools, you can measure how well the headline is likely to perform.
Give your audience exactly what they clicked for. Your content should back up your headline. Therefore, your content along with your headline, both of these are very important. If you have a fabulous content piece lurking behind a poor headline, it will sink and fade soon.
3) Use of Proper Keywords
You should add relevant keywords and key phrases to your content. Remember not to add keywords in a way that changes the flow of the content that you have created. Keywords used should fit seamlessly within the content.
Certainly, if you want to rank on Google, you should know the keyword to rank for. This will take some thought and planning.
You can also use different paid and free tools for this, like; Ahrefs – to spy on competitor’s keywords, Google Keyword Planner – to discover related keywords for a seed keyword, and more.
Target Long-Tail Keywords
Targeting long-tail keywords can be your exclusive chance of making a top SERP position on Google. Long-tail keywords are defined as search phrases comprised of 3+ keywords.
They are cheaper when it comes to PPC and also easier to target as there is less competition for these phrases.
You need to get smart about search engine optimization, know the keywords to search for posting’s subject matter, and plan the most reliable method to incorporate these search terms into the headline and body of the post.
SEO provides your blog page with great wins by making it easily navigable from your home page. It allows search engines to accurately crawl and list your blog in search results.
On-Page Search Engine Optimization
This includes anything that you do on your page to enhance the capability of search engines along with your audience who is utilizing a search engine to find you. On-page SEO includes:
i) Title Tags
The title of your page could be a blog post, a sales page, or any other page on your website. The title should utilize the H1 tag to indicate to the search engines that this is a significant portion of what the content is about.
ii) Headings & Subheadings
Headings and subheadings should also utilize H1, H2, H3, including headers as this is what shows to the search engines what is essential.
When you are forming titles for a blog post or page on your website you need to assure that they are constructed from keywords that your audience will correlate to and further that the search engine will recognize.
iv) Optimized Images
When you design an image for your website, the method for SEO is to name the image something including the keyword in it.
v) Body Text
The keyword that you want to rank should appear within the initial 100 words in the content within the first paragraph.
vi) Responsive Design
If you don’t own a website or page that runs on any device, then you are dropping out customers. Not just that, search engines also penalize sites that are not responsive.
vii) Outbound Links
A site with excellent outbound links to reliable sources for the information you are giving to your audience. This confirms that you have a good site with great information.
viii) Internal Linking
A strong internal linking strategy for your website can enhance how much of your site the search engines crawl. It also helps your readers to stay on your site for a longer period.
ix) Site Speed
Your site needs to load instantly so that not just search engines rank it higher but your readers will enjoy it too.
x) Social Sharing
Incorporate social sharing icons in a way that people can share anything that they like. Also, they should be able to discover you on social media to follow or like.
Off-Page SEO involves social media marketing and link building. Also, Radio Ads, TV ads, Facebook Ads, Google Ads, and more can further be considered off-page SEO.
Essentially all traffic-generating activities that you do not perform on your blog or website are recognized off-page SEO. The main idea here is to show search engines that your website is reliable with high-quality content and information for your audience.
5) Use of Social Media
The use of social media appears to be an incredible way to bring people through your website. People like following their preferred brands on social media, particularly when they’re aware.
You need to ensure that your social media is updated regularly, if not on weekly basis. If you own a Twitter account, make it clear to instantly tweet back to your audience.
People expect instant results and think that it is easy to get your blog noticed and long gone are the times when you needed several days to reply. Quick replies will make people feel acknowledged.
You should make the most of social media by incorporating “share” buttons for Twitter, Facebook, Linked In, Google+, Reddit on your blog.
Creating a configured blog that includes those social media buttons is like a one-time investment whose profit pays off forever. Plus, it is better if people are comfortably able to share your content with their network.
6) Add images, Videos, Infographics, Charts to Produce Visually Attractive Content
You can include videos, infographics, custom images, organization announcements, and other article teasers to produce a different mix of clickable content.
Because the human brain needs visuals. A few successful visual platforms such as Instagram, Facebook Timeline, and Pinterest are perfect examples of this.
Today videos are considered the richest form of content on the internet. Users pay more time and attention to blog posts comprising of videos than just images and text.
Google owns YouTube, and this is one of the main reasons that videos can direct more traffic to your site. Improve your composed content on your blog with small videos that are informational and entertaining at the same time.
7) Use a Strong Call to Action
It does not matter where your content shows online, you always need to add a call to action that incites your new subscriber to take the next step for proceeding further with you.
You must remember that your primary goal is to drive people towards a buying decision, whether using a call to action link in your Instagram bio or a Facebook tab.
Use a call to action that leads to a landing page and resolves a particular problem while satisfying the requirement of your ideal audience. It should make them feel like they have found something extraordinary.
Make it simple for your readers to share your content on their chosen platform. It helps in finding ideas on how to get your blog noticed among your competitors. Incorporate a CTA for your readers to share, like, or follow you.
8) Cross-Promote with Email and Start Writing Guest Posts
You can set email opt-ins on your blog and other channels like Facebook that help you to collect email addresses. You can provide some regular tips exclusively for subscribers to increase conversion.
And use this subscriber list, to let your fans know about fresh content, revisit old content related to trending topics, and urge them to share the content among their network.
Find other blogs that reach your target readers. Connect with other content producers and influencers, offer to give guest blog posts or content on a certain topic.
If the website has a large audience, then you can be sure that readers will in turn desire to engage with more of your content.
Defined above were the top 8 best tips and tricks on how to get your blog noticed and bring more traffic. You must have seen by now that why it’s important to focus on the content on your website, how it works into search engine optimization, and why paying attention to SEO and other strategies helps you in creating more beneficial content for your audience.
It doesn’t have to be stressful and costly to get traffic to your website. It just takes a part of marketing and other efforts on your part.
Don’t be scared to market and promote your business constantly, after all, it is your business in which you have invested your time, money, and efforts, so you should be proud of that.
Always remember to compose high-quality blog posts that come within your niche so that your audience clings around! Don’t be bothered regarding your competition; just concentrate on being your best and you are halfway there. All the best!