As per experts, your website design is the top criteria for determining if your company is credible and trustworthy or not. So, it’s exceptionally important that your design should look professional. This means that your website also plays a very significant role in conversion rate optimization too. However, if your website is unattractive, people will leave your site entirely, which means a complete loss of leads.
Intelligent marketers of today understand that a sensible web design can make a tremendous difference in conversion rates. Excellent web design is not recognized by just graphic design to showcase the designer’s abilities. Respecting visitor’s patience, prominent CTA, appealing layouts are also part of essential strategies to improve conversion rate. The difficulty with several websites is that they are designed as either a graphic design masterpiece to show off the designer talent or as a quickly put-together after-thought in a hurry to simply start the business.
Conversion rate is the main purpose of your website usability, but you should always have faith in your brand, with the relevancy of the incoming traffic. To make sure that you are getting the most for your marketing, you should continuously optimize your website for enhanced conversions. There are many ways to transform site traffic into leads. You can promote your business’s product or service through email marketing or you can try outbound calls. Social media and content marketing are also some other ways to bring website conversions.
Ways to Create an Excellent Website That Drives Conversions
Whether your website’s design is your strength or not, you can’t afford to neglect it. You should learn and follow web design practices, choose a freelancer, hire a designer, or do whatever it takes to work. To begin with, here are a few important website design techniques that can provide you an instant and sustainable boost in conversions:
1) Engaging Layout and Attractive Design with Clear Concept & Value Propositions
You should always use appealing layouts that help users to find the information that they are looking for. This includes eye-catching images, videos, and graphics. Appropriate use of contrast color and engaging animations also serve as key ingredients.
With several people accessing the internet through mobile, your site requires a responsive design that helps internet users to take the step to convert. Engaging web design for high converting websites means responsive design, intuitive navigation, fast page load, etc.
High converting websites show visitors what your company is all about and what makes your products and services different from others. The more your visitors understand what your business brings for them, the more customers who come to your site will feel like they can make informed buying decisions.
2) Follow Hick’s Law and Rule of Thirds
Hick’s Law is a famous theory that is stated by a variety of individuals for various purposes but is often referenced in terms of web design. This law states that the time it takes for an individual to decide is based upon the number of choices she or he is given. In simple words, by raising the number of choices, the decision time is also increased.
Next comes The Rule of Thirds which is a traditional photography and videography principle, and additionally one of the main web design principles to understand. This rule functions by visually splitting a frame or image (or website page) into thirds (both horizontally and vertically). Rule of thirds is certainly one of the first places to start.
3) SEO Friendly with Easy-to-Use Navigation, having Proper Colours and Text
Search engine optimization helps you to rank your website in google search. The most beneficial practices of web design differ significantly on how you manage to use specific pages. Whatever be the case, targeting the landing pages for organic traffic always turns out to be an added advantage. This assures that web crawlers can easily evaluate the website content and list the pages in their databases. SEO-friendly websites surely play a vital role to serve web pages as per user’s queries. This will surely boost up your website traffic and eventually conversions.
Never overlook the colors, pay attention to the colors that you choose for your website. They are an important aspect of web design as well as convey the overall definition of any brand with the overall nature of the website. Mixed color combinations can excite many emotions and reactions.
Next comes the text on your pages which is another important aspect too and should be high-contrast. Most of the websites use black text on a white background or vice-versa.
4) Noticeable and Compelling Calls-to-Action (CTAs)
The best conversion takes place when visitors know that what it is that you want them to do. That’s the reason why high converting websites use calls-to-action (CTAs). CTA buttons help lead users to the next step, that step can be to check out a pricing page or convert. The most successful converting websites present their CTA buttons early on and provide visitors lots of opportunities to convert.
A call to action is typically formulated as an action phrase or command, such as ‘Buy Now’ or ‘Sign Up’, and usually takes the structure of a hyperlink or button. In digital marketing, this can also take the form of a web link or the text on a button (a CTA button), and in email campaigns too. CTAs usually link to a web page where the user can take further action.
You should consider the following points for CTAs:
- Understand and follow the rule of ‘one primary CTA per page.
- The color and positioning of the Call-to-Action should make it stand out.
- Compelling CTAs usually lie in the center of the page with white spaces around them.
- Remain relevant to the content on the page.
The more visitors you transform, the more powerful is the impact you make on your top line from your current traffic. You can have endless opportunities, you simply need to be more creative. There are tons of ideas to turn visitors into qualified leads. The above-defined tactics are some of the best that work for most businesses.
Always remember that some of these practices are expected to drive better outcomes for your business than others. It simply depends on your type of business and what your website lacks. The crucial thing here is to set your goals, collect data, and continuously run objective experiments to discover what resonates best with your target audience. Use these above-defined best four web design tips. These techniques will help you drive traffic, increase conversions, and bring you more sales than ever before.