Nowadays people depend more on social platforms to connect with friends, colleagues, watch videos, get online purchases, and more. Irrespective of socio-economic culture and age, people spend a considerable amount of time surfing through videos and other content on various platforms. These social platforms are not simply for posting content, they serve as a very important tool for every eCommerce owner.
Social media is now integrating into everyone’s daily lives. And when it comes to social media marketing using the technique of video marketing is of utmost importance. As a result, using the right video marketing strategies can help you convert social media followers into loyal customers.
You can create remarkable videos that drive traffic, produce leads, and build audience engagement. With video content growing to be an essential part of an organization’s overall marketing strategy, it’s more significant to ensure that it’s executed professionally, seamlessly, and in a way that drives a high return on investment.
Currently, Social Media Marketing is one of the most successful mediums for better promotion and for people to begin recognizing your brand. The broad engagement on social media makes it a hotspot for recognition and attention. You need to make your video with a sharp focus that viewers expect. Make it with a definite purpose and you’re will be far more likely to achieve your objectives.
Ways to Use Videos to Enhance and Elevate your Social Media Marketing
Formulating a wonderful business video takes skill, time, and resources, whether you’re creating your video in-house or with an external team, the process can be costly and time-taking. Defined below are six ways that you can utilize video in your social media marketing to attract a more intelligent and quality-focused target audience:
1) Create Short Videos for your Audience
One excellent trick for promoting your brand with the use of social video is to make short videos that show how your product can be employed to resolve a problem. The average concentration level of humans does not go beyond 30 seconds. Hence it is a great idea to go for videos that communicate the message within the first thirty seconds. So, you should go for a short and simple instructional video to keep viewers engaged.
2) Add Subtitles for your Videos
A large number of video content on social media is viewed without sound. If you create a spoken-word video without subtitles, your message is probably getting missed. Adding subtitles to your videos allows users to watch them on their mobile devices even if they’re in a place where they don’t want to play the accompanying sound. People rarely attempt to watch corporate content, so unless you have devised a compelling thumbnail or introduction, they will simply scroll to the next video in their feed.
3) Optimized for Search
Everything that your business posts on social media need to be optimized for search engines. Text in your video will not get registered in searches, but the descriptions and headlines that you post will. So, you must add keywords or phrases to help users find your content on all platforms. Optimization can make a huge difference when it comes to appropriate users finding your video. You can also add relevant hashtags on Instagram and Twitter to boost search results.
4) Run a Video Campaign on Facebook or Twitter
There is no other better way than offering something for free to drive more people to your video. Twitter will meet your video with administrator content based on the categories you choose while setting up your campaign. The most suitable place to execute this is on social networks where people are more inclined to share and spread the word, in turn driving more people to your video content on the landing page, and eventually driving more people to play your video.
5) Use the Right CTAs and Include Client Testimonial Videos
You should always use the right call to action for every video, as per its nature. For instance, if you are advertising a product video then there should be clear calls to action such as don’t miss this deal, shop now, visit your site, register today, and make a purchase. For every type of video, invite people to follow you on that platform.
Videos that highlight business reviews and client recommendations are excellent for sales and your online reputation. Using professional video production services develops the trust of users in your content and improves your credibility.
6) Share Your Video in Online Communities
You should be actively engaging in spreading your video content when relevant. Whether it is a Twitter chat, LinkedIn group, Reddit, or any other leading online community in your industry. You, as a business, should promote your content if you wish to see any notable changes in your site traffic. Online communities play a crucial role in how your consumers communicate with the world. Developing an online community around your product or service can change and grow your business.
Conclusion – The Power of Social Media Video Content
Video marketing is an essential engagement approach that can boost your social media marketing results. When you look around you’ll also notice that more and more brands are utilizing their own videos to connect to their target audience and develop a relationship with them. This was not possible with traditional content, so video content has now gained much importance.
What makes online videos even more important for content marketers is the rising growth of video content on social media. If we look at the stats of video research from YouTube and Google throughout the pandemic in 2020 and 2021 too, this gives an insight that why users want and need social media video content today. There are several benefits of social media videos for businesses like it helps in capturing attention, provides high engagement, drives conversions, and more.