Nowadays you can find an app for almost everything, and designing new apps is becoming more apparent day by day. But, the most reliable practices about how to launch an app are constantly changing. With so many apps contributing to customer requirements, it’s more crucial than ever to optimize your mobile app’s launch. Right from research to the launch, there are several important practices to analyze before getting your app ready for your target audience.
Observing the modern trend of the app market it can be observed that the market has grown to be more competitive over these years, so leveraging an accurate and comprehensive app launch strategy is necessary for preparing the route towards a successful launch and to take a profitable position within the app marketplace. Moving into the mobile app development stage without preparation can end up in frustrating and costly failures for the brand or any organization.
There are several aspects to consider while planning, developing, designing, and launching an app. To assist you throughout this journey, this blog includes a list of key steps for each launch stage that will help you in achieving app success. If you spend your time uniting these building blocks together, you can make your development process significantly easier and provide yourself much of a competitive edge.
You need some effort for this, but it’s amazingly worth it. Always remember that you should be prepared to adapt to changes and remain flexible as your plan can change along the way with the addition of some new strategy or approach that can produce more favorable results.
How to Successfully Launch an App
If you are searching for all the steps involved in developing an app, right from the plan and idea to user retention continued after the app is launched, then you are at the right place. Defined below is the step-by-step process for producing a well-designed, well-built mobile app that your prospective users will prefer and love.
1) Do a Deep Market Research
Doing thorough market research is the first step for understanding everything that you will be dealing with while moving forward. You need to understand the current offering on the market and the leading apps in your niche, observe where they fall short and utilize this knowledge to find a gap that your app will fill and serve as a complete, fresh solution to the problem. Utilizing these insights helps you make your app better than your competitors.
Running extensive market research helps you discover the following:
- Who your competitors are?
- What are their strengths and weaknesses?
- What is their strategy?
- What is their unique selling point?
- What are their consumers speaking on social media and in the reviews?
Answers to all these questions will help you avoid your competitors’ mistakes, refine your strategies, and precisely define your unique take on the problem.
2) Research and Define your Target Audience
It becomes much easier if you have your target market identified before getting started. You need to understand how people are going to utilize your app. How your app is going to make their lives better? Answer to these questions can become a driving force behind the creation of your app. As you get strong focus, precision, and clarity earlier in the process, it can expand your success in several ways, so you should never miss this opportunity to become clear and precise with your app’s goal.
You should be clear with the following questions:
- What will be your app’s key functionality?
- Why would people use it?
- What is the added value and benefit, if compared to a mobile website?
- What is it, that the audience needs and craves?
- What type of audience will benefit from it the most?
- Which business goals will it help you accomplish?
Being honest while answering these questions will assure you don’t waste time and resources on targeting the wrong groups of people or on any unnecessary app features.
3) Describe Your Success Criteria and Know Your Monetization Strategy
Success criteria sketch the benchmarks that your end product will be matched against to conclude if your app launch was successful. Here you need to first set some measurable goals around your launch and describe how they will be measured. Establish your goals around existing install rates, average rating score, and the number of reviews. If you are striving for a successful launch of your app, then you need to describe what success seems like.
An app can perform different roles for your business. Making revenue directly from the app is understandable, while others might be serving as a resource for your audience, or indirectly serving other aspects of your sales funnel while expanding your brand’s reach. If you are planning to earn money directly from your app, then it is time to look at the different app monetization models like Sponsorships, Paid (premium) apps, In-app purchases, Subscriptions, etc.
4) Optimization of your app for App Store Search
When it comes to ranking in the Google Play Store or iOS App Store both of these have comparable variables. Research shows that keywords in the app name have the most significant impact on app store search rankings. Keywords, if being placed in the title can give a 10.3% improvement in the possibility to rank. Experts suggest that the four most essential components for ranking well in for both Android apps and iOS apps incorporate:
- Branding and visuals used for the app.
- Usage of keywords in the name and/or description.
- The total number of downloads the app generates.
- Positive reviews generated by the app.
5) Expand your Social Media Presence
Social media is an excellent platform to drive engagement and organic growth for your app, so this gives you a great chance to expand your web presence. Promoting your app with the help of social media channels enables you to build hype and drive traffic to your app stores and landing page. For this, you need to identify the most popular social networks with your target audience.
Setting your official social media pages is necessary before launching your app, to grow brand awareness on all important platforms such as Twitter, Facebook, and Instagram. Use these channels to market your app and reach out to your target audience.
6) Finally Test your App and Ensure all Security Measures
After completing the development process, before launching the app, it needs to be thoroughly tested. If your app is giving a problem from the start, it’s going to demolish the relationship with your users. Testing before launch helps you make sure that you have worked out all of the bugs and defects before the app is available in the market. But you can also utilize testing as a component of your marketing campaign. Reach out to early adopters and provide them access to do the beta testing for your app.
The security of your app also plays a very important role here and you need to ensure that it is being established early in the development process. Your user’s data is your most important asset, and you should assure that you have set processes to gather, manage and save this data, as well as to manage any possible security risks.
7) Ready for launch
After developing your app with a focus on your app store’s best practices, testing it, and making any required changes, you are finally ready for launch. The mobile application’s journey does not end with its release. Any launched application needs to be regularly tested and improved for new and enhanced features that keep users engaged. All you require here is an extreme passion to succeed, an entrepreneur’s spirit to handle risks, and a team of skilled developers to create your mobile application. All of this if executed appropriately can make your app a huge success.
A mobile app launch isn’t a one-time event. Following the above outlined steps, you should be able to have a successful launch of your mobile app. You need to have a really good idea and make sure that you have a precisely defined target audience.
As you know that an app launch is a more continuous process of repeating upon your app to adequately satisfy the requirements of all stakeholders. And remember that recently launched mobile apps need to be updated and relaunched, moreover, app launch activities should work long before the app’s release date. So, get your idea converted into success by following the above-defined best practices and achieve your desired results