An increasing number of online retailers are presently migrating to Magento 2 from Magento 1. This process of data migration from Magento 1 to Magento 2 is inspired both by strategic planning and other functional advantages. The reason why so many business owners are updating their online stores with the latest technology is that Magento will soon stop supporting its 1.x versions after 2020.
Magento 2 has been widely recognized among online merchants and e-Commerce experts. With the start of Magento 2, it has been serving infinite merchants with a collection of brand new innovative extensions and features, which plays a significant role in saving efforts and time and promotes business growth. It has support for PHP 7 and is extremely faster than Magento 1. Magento 2 serves as a number one choice for E-commerce store merchants with a user-friendly checkout method, database optimizations, and improved indexers. It has a brand new database design and architecture that helps in saving your tons of work.
SEO Analysis That You Should Have Before Migrating from Magento 1 To Magento 2 Migration
The first issue that arises for the store owner is they worry about losing the traffic which ultimately leads to the loss of conversion. To counter this issue they should perform an SEO analysis before M1 to M2 migration.
Here’s some necessary technical SEO analysis that you need to go through before getting into the Magento 2 migration processes.
Analyze Your Google Analytics
The first thing that you need to do is to analyze your Google Analytics. To do that you need to go to your google analytics. Set the date range of at least the last 6 months. You can find the date range section in the top right corner of your Google Analytics screen.
The next thing that you need to do is to view your data as a landing page. To do that go to the panel on the right and select Behaviour > Site Content > Landing Page.
Here, you need to record the URLs that are heavily contributing to your website traffic. So, in this way you can ensure that the most critical pages of the Magento 1 website are migrated to the Magento 2 website properly.
Analyze Your Google Search Console
The second thing that you need to do is to analyze your Google Search Console Data.
Check Your High Performing Keywords
To check your keyword, simply go to your GSC account and Click to Performance > Search Results.
As shown in the above, you can find the keywords, their impressions, and clicks. By this, you can analyze your best-performing keywords remain stagnant once your store gets migrated from Magento 1 to Magento 2.
Fix The 404 Errors
To view your 404 error file you need to navigate to the index> coverage section in Google Search Console. Check if your website is returning any 404 errors and make sure to fix them before the migration process.
Analyze Your Robots.txt File
You can Analyze your robots.txt file to see if you are not blocking the .js file or any media files. If you are, make sure to unblock them. You can access your robots.txt file by simply typing “/robots.txt” in front of your home page URL.
Ensure that you aren’t blocking any .JS or any media files. All you have to do is access your robots.txt file by simply typing “/robots.txt” in front of your home page.
Analyze Sitemap.xml File
Access your sitemap.xml file by simply typing “/sitemap.xml” right after your home page URL. And make sure that your sitemap.xml is updated and has all the structure of your website.
Analyze Your Canonical Tags
Make sure that you have properly set canonical tags for all the static pages of your website. Canonical tags make sure that you are passing the link juice to the right pages in case of duplicate pages. If you want to check for the canonical tag of any particular page, just access their view page source and look <link rel=”canonical” href=”www.example.com”/> if you are able to find the tag thus means the canonical tag is available.
Don’t Change Your Meta Tags
Do not change your Meta Tags, especially MTs, MDs, and H1 in the migration process from Magento 1 to Magento 2 as they could leave an impact on your SERP results.
- (NEW) Supports Command-Line Interface (CLI) commands: Allows proceeding migration steps using the command lines in CLI mode, after completing all pre-migration setting steps.
- (NEW) Support Delta Migration (Incremental changes)
- (NEW) Migrate all CMS blocks and CMS pages
- Possibility to migrate multiple times
- (NEW) Support the PHP Memcached (a high-performance object caching system)
- Migrate Websites, Stores, Store views (Allow merging default Magento 1 website – including default store of default website & default store view of default store – into existing default Magento 2 website)
- Migrate Product Attribute Sets, Product Attribute Groups, Product Attributes
- Migrate Product Categories recursively (full category trees)
- Migrate Products (Simple Products, Configurable Products, Grouped Products, Virtual Products, Bundle Products, and Downloadable Products)
- Migrate Customer Groups and Customers
- Migrate Sales Data: Sales Orders, Sales Quote, Sales Payments, Sales Invoices, Sales Shipments, Sales Credit Memo, Sales Rules & Coupons
- Migrate Product Reviews, Rating data
- Automatically convert Product Group Prices to Product Tier Prices
- Purchased Downloadable Product Links
- Migrate Tax rules, Tax Zones, and Tax Rates
- Catalog rules.
- Email Templates and Newsletter Data: Email Templates, Newsletter Templates, Newsletter Queue, Newsletter Subscribers, Newsletter Problem Reports
- Migrate System Increment IDs
- Port important fields in Categories and Products, including meta description, page title, Url key, Url Rewrites. So your category and product pages SEO optimization remains reserved in Magento 2 once the migration process completes.
- Work seamlessly in both Nginx and Apache web servers.