web design concepts and principle to increase conversions

8 Web Design Concepts and Principles to Increase Conversions

A Quick Overview

Today the web has become so diverse and exciting. From web designers to marketers, consumers to CEOs, everyone has an opinion on web design concepts.

Several smart marketers understand that your design can make all the difference. Some research says that a website’s design is the highest standard for determining if a company is reliable or not.

So, it is remarkably important that your design should be professional.

Web design plays a critical role in strengthening the bond between customer interaction and technology. The great design resolves problems, delivers results, and communicates a message effectively.

Your visual design needs to support business goals, such as getting visitors to utilize the content or reply to the calls to action.

By implementing some true design principles, you can make your website more appealing and effective in achieving your objectives thereby increasing conversions.

web design conversion infographic


8 Web Design Concepts and Principles to Increase Conversions

Your website design and layout play a very important role in your conversions. You can implement every conversion-boosting technique, however, if your web design looks poor, nothing will work.

Web design is a major contributor to online conversion rates. So, we have placed together different approaches that will help you increase conversions through design:


1) Uniform Branding

Whether you want to share a new experience or an experienced eCommerce retailer that wants to market products more efficiently, your branding impacts the way your audience relates to you.

Despite what your business or industry is, your brand represents a story that gets the right audiences to connect with your products and services. It is very important to unite brand consistency with your web design.

Your website should have a unique logo positioned strategically across the site along with aligned messaging that communicates your goals and products/services in the best possible way.

Branding uniformly across your website will help you create business reliability – and shortly, both search engines and candidates will respond positively.


Also, Read – 9 Best Ways to Optimize Mobile E-Commerce Conversion Funnel


2) Use Impactful Images

People can remember 65% of all visual content that they see for up to three days. So using high-quality images encourages users to associate with your brand by delivering quality products and services.

Using content with high-quality images gets 94% more views, influences users to develop a positive relationship with your brand. Also, the use of compelling images can increase the conversion rate by 45%.

Adding images not only influences audiences but also promotes a sense of unity and togetherness, successfully representing the brand’s vision.

You can also include faces into your blogs, testimonials, articles, and contact pages for a boost in conversions.


3) Quickly Lead the Visitor to the Expected Result

If your site takes time to open i.e. more than two to five seconds, then there is no point discussing anything further.

Therefore, before you start to implement the principles of web design that increase conversion, you need to provide users a chance to simply get to your site in a few moments.

If users are not able to get what they want quickly, they’ll get it from your competitors. Your website needs to lead them based on their needs. Good web design brings visitors to a solution as per their requirements.


4) White Space and Clear Design

White space is not just about blank space, it’s an essential element of web design that allows objects within it to exist.

It’s the place between graphics, edges, space within columns, and space between lines. It is all about the use of a hierarchy for color, information, or images.

The appropriate amount of white space makes a website look clear which is very essential to deliver a clear message. A clean design makes the best use of space in it.

To build a clean site design, you need to know how to express clearly by using white space wisely. The correct use of white space makes it simple to focus on the main message and visuals.

It promotes elegance and refinement, improves clarity, and drives focus.


5) Consider F-Patterns

Researchers say that a user’s normal behavior while browsing the web is to read the screen in an “F” pattern. People first look from left to right on the top of the screen.

They usually browse the page downwards. The section of a page that gets the least visibility is the bottom right.

So how this increases your conversions? You can get the advantage of this behavior of users by placing the most significant objects and calls to action along the F-shape lines and inserting objects in lower visibility areas that are of less importance.


6) Optimize for Different Devices

More than half of all online traffic comes from mobile devices and it’s growing fast. Stats show that around 34% of internet traffic came from mobile devices and this was recorded 5 years ago.

Responsive web design is more than simply putting everything on a smaller screen. Websites should work simultaneously across laptops, tablets, desktop PCs, and smartphones.

Different visitors access websites differently depending on their device and location. You must question yourself which components and layouts are suitable for each device.


7) Use Faces to Create Familiarity

Generally, people love human faces, they feel connected and can relate. Make sure to insert faces into your articles, testimonials, case studies, and landing pages to boost your conversions.

So, faces add a human touch to your website – they can trigger your emotions, which makes them a great design component. Here are some effects human faces can have on your visitors.

  • Grab your visitors’ attention
  • Engage your visitors
  • Visualize emotions
  • Help visitors relate
  • Create trust and visual appeal
  • Make your visitors smile


8) Hick’s Law

Hick’s Law states that each additional choice extends the time required to get on a decision. You must have experienced this many times at restaurants and other places where you get more choices.

For example, menus with large options make it difficult for a person to choose from. If there were only two options, making a decision would need a much shorter time.

The same goes on for web design, the more options a user has, the more difficult it would be to make a choice or use it.

Therefore, we should work on eliminating choices to make a better web design, focus on eliminating the distracting options throughout our design process.


Also, Read – Top 9 Inspiring Website Design Ideas for Website Development



Great web design can produce pleasing and financially rewarding results. Powerful web design and creativity are not the same.

But several design principles apply to websites and you can create a magnificent website by using some relevant aspects of these laws to your design and images.

We have listed some key web design basic concepts and principles that are great for improving your site’s conversion rate.

The key to getting the conversions is actually in knowing how your market sees your brand, how they act online, and how the message you convey throughout your site provides them value.

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