Content marketing in 2020 was marked by swift changes in strategy and that brands needed to adapt quickly. 2020 was a year that no one could ever forget. Because it has set businesses through many difficulties, like staying indoors, limited meetings with clients while following social distancing, and more. This new year 2021 has incorporated new innovative ways to interact with clients.
The last year 2020 has forced businesses that were on the stakes about creating a digital presence to adapt or, unfortunately, be swept aside. Content marketing has now grown to be a mainstream marketing technique for most businesses online. If you are just beginning with your online business or wish to improve your sales during this year 2021, you need to draft a reliable and solid content marketing strategy for your business. Alto Palo is well known for its branding services and content marketing strategies in New York, USA.
Rather than straightaway guiding people to purchase your product or service, it is better to adopt a systematic approach towards marketing. Content marketing does exactly that, with content marketing, you not only get the trust of your target audience and develop brand awareness before earning sales, but you further enhance your site traffic thereby generating leads for your business with that traffic.
You can use all content sources like podcasts, blogs, eBooks, vlogs, and infographics to allow useful information to your target audience. Besides speaking about your products and services, you can further share your ideas, opinions, and suggestions regarding your niche business through these content sources. As you begin posting informational content and promote it online, people will start noticing your presence and visit your website to discover more about your business.
Content drives brand recognition, awareness, demand, and revenue when it is produced right. By delivering valuable and appropriate content to users, you can grow and improve your online reputation. So, how can you produce the right content? Take note of these content marketing strategies which will change the way how businesses benefit from content marketing in 2021 and you should consider incorporating them into your marketing strategy:
1) Creating Content Communities
Community marketing is not about making a quick sale, it is regarding engaging with consumers while creating trust and loyalty. With the growth of sluggish and inactive communities across tech plus the focus on personalization in marketing throughout this pandemic, building communities has become the most significant content marketing trend to try in 2021. It has been a tremendous push for marketing teams. But creating communities especially around content creation and sharing will enable marketing teams to proceed to extend their reach, even with fewer resources, which is great for brand awareness.
2) Going live with Video and Webinars
Streaming videos have now become an efficient way to generate leads, engage niche influencers, and even create an additional income method. Video content and webinar content have been even more important as per the events out of play this year and still this pandemic is not going away. As per the present situation, video marketing will continue to grow in 2021. The reason being is the video which is a quick and powerful medium to express your message and educate your audience.
Customers today want to get information and learn quickly and there is no better approach to achieve all this other than with the help of video marketing. And most importantly, they are much easier to execute.
3) Improving Content Experience
Content needs to get the user’s attention, otherwise, they won’t spend time and consume it, and it won’t be profitable for anyone. Interactive content achieves this quite well. If you have ever clicked on an article you want to read only to get to a page filled with pop-ups and ad panels. At the very same time, we spend clicking around tools because they look interesting and appealing.
The bottom line is that how you interact with content is just equally important as what content you interact with. That is the reason why focusing on content experience is an essential content marketing trend, whether it’s interactive content, new content, or better UX. So, to drive ROI with content, you must focus on content experience.
4) Focus on Products and Services
Another content marketing trend that experts expect to continue is the more influential focus on the bottom of funnel content. Content marketers should stay focused on their core topics and key buyer personas. This focus generally means more attention to content at the bottom of the funnel, particularly to key buyer personas and closely linked to the product or service offering. But it can further help with a better understanding of content ROI.
5) Podcasts and Featured Snippets
Podcasting allows a definite and concise way for brands and marketers to deliver their value proposition to the audience. This on-demand feature of podcasting enables brands and businesses to tell their story anytime anywhere, assisting them to establish authority in their business and building brand advocates along the way. You don’t have to edit your podcast massively, and those usually result in hours of working instead of days. It’s the distinction between paying dozens of dollars rather than thousands.
Whenever you perform any Google search a large box shows up after your research that encloses the answer to your question. This is called a featured snippet, it is simply an answer box. So, you need to make sure that your content is as clear as possible, and be sure to structure it logically.
6) Dynamic Web Stories
Nowadays, stories are a traditional feature on social media where people create images or videos in a perpendicular format which later disappears after 24 hours. These are mobile-friendly formats and take advantage of the shape and functionalities of a mobile phone to help users consume and interact with content.
Web stories are the web-based version of social media stories. They combine images, text, videos, audio, and animations, to produce extremely interactive content. You can communicate with this type of content by touching or swiping on your screen. These all can be employed as an advertisement format that produces immersive experiences for your audience.
7) Repurposing Content across Channels
Now, this may be the most preferred and ideal content marketing trend for most users. With an importance on creating appealing content with fewer resources, it makes complete sense that the following year will produce a larger focus on repurposing content across different channels. When you’re giving time and effort to produce engaging and high-quality content, you need to share it with as many people as possible. The most wonderful way to do this is to repurpose it. Repurposing content conserves time, takes you in front of a different audience, as well as improves your organic search.
The traditional marketing saying, “Content is King” is yet so very true. Customers are still driven by the desire for content. But fast-evolving technology during this pandemic has changed the ways content is delivered. It is not the same as a few years ago when creating a chilling video and visual content was actually enough to engage a customer. But these days, businesses are required to look for more content formats and channels to stand out and reach customers.
While the techniques utilized to deliver content to prospects are constantly changing, but the core principles remain the same. You can consider the above-defined content marketing strategies for moving into 2021. Simply do your research and see how these content marketing strategies can improve your leads and sales.